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Sweeney argues that a profit-sharing process (i.e., Microsoft or Nintendo's cut of Fortnite in-game purchases) is OK on consoles "where there’s enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers."īut he says that Google's 30 percent cut is "disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service." The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating and supporting their games." The other reason, Sweeney admitted, is Epic's bottom line: "We're motivated by economic efficiency. Unlike Google, Apple provides no sideloading option, and Epic would have to ask users to jailbreak their iPhones, which is much harder than it used to be. But, of course, you can't do this with the iOS app store. In other words, Epic wants to sell Fortnite's in-game purchases directly to you, without having to go through Google (or Steam). now that physical storefronts and middlemen distributors are no longer required." The first is to "have a direct relationship with our customers on all platforms. In the interview, Sweeney outlined what he said were two reasons for Epic's decision, even though they're really the same reason.